Southern Avenue Mature on New Album

Southern Avenue’s new album Be the Love You Want dropped today, and it’s another beauty by the five piece from Memphis, Tenn. Their third studio album had been on my radar screen since the June 11 release of the excellent Push Now, the first of three upfront singles I covered here. While it feels like a bigger and more contemporary production compared to the band’s first two records and there’s a guest appearance by pop artist Jason Mraz on Move Into the Light, the second upfront single I reviewed here, Be the Love You Want at its core still sounds very much like Southern Avenue’s music I’ve come to love: A tasty blend of blues, soul, funk and gospel, combined with elements of modern R&B.

Be the One You Love kicks of with the title track. It sets the tone for an album that according to Southern Avenue’s website “showcases an exhilarating, and deeply emotional collection of songs that captures all of the shared experiences that bring us together—joy and sorrow, unity and separation, love and hate.” Like most of the other tracks, it was co-written by guitarist Ori Naftaly and lead vocalist Tierinii Jackson, who co-founded Southern Avenue in 2015, together with drummer Tikyra Jackson, Tierinii’s sister. It’s a strong opener featuring Tierinii’s seductive voice, beautiful harmony vocals by Tikyra, nice work by Naftali and keyboarder Jeremy Powell, and a great grove fueled by Tikyra and bassist Evan Sarver.

I’m skipping the funky Control, which I previously reviewed here, and go right to Don’t Hesitate (Call Me) where the band slows it down a bit. It’s a beautiful tune full of soul and a cool sound. I also really like Naftaly’s guitar work. Check it out!

Again, I’m skipping a track, the above noted Push Now, and go right to Fences, another soulful gem on the slower side. It was co-written by Naftaly, Jackson and Itay Shimoni.

Let’s Get It Together picks up the groove again. In addition to Naftaly and Tierinii Jackson, the tune is credited to the rhythm engine of Evan Sarver and Tikyra Jackson. Great funky stuff – I love it!

Let’s skip the aforementioned Move Into the Light and do one more: Move On, the excellent closer. It’s got some more of that great funky groove. The lyrics in a broader sense seem to reflect Tierinii Jackson’s struggle for acceptance by her church and her parents who reprimanded her for pursuing music outside the church. “I had a few viral videos out at some point,” Jackson told American Songwriter. “But I became this embarrassment to the church. I was openly reprimanded in front of the church. So, I just walked out and never went back. That drove a rift through me and my parents for a while. But we grew through it and we’re still growing.”

Be the Love You Want, which appears on Renew Records/BMG, was co-produced by Naftaly and Steve Berlin who has won multiple Grammys and worked with the likes of Los Lobos, Deer Tick and Jackie Greene. The album follows Keep On (May 2019) and the self-titled Southern Avenue (February 2017). You can read more about Keep On here. I’ve also repeatedly covered music from the band’s eponymous debut, for example here.

The last word shall belong to Tierinii Jackson. “We reworked it with the band and made it all churchy and soulful and as Memphis-y as we could,” she previously explained to American Songwriter, referring to Move Into the Light, the album’s second upfront single featuring Jason Mraz. “It turned out really, really great. It’s kind of a wild card, because it’s more of a dance song, but it’s still got that church vibe, it still has the soul.” While her statement is more fitting to that particular tune, I feel it also nicely sums up the entire album – more mature and contemporary production but still Southern Avenue!

Sources: Wikipedia; Southern Avenue website; American Songwriter; YouTube