The other day, Apple Music served up the eponymous debut album from 10cc as a suggestion, based on my listening habits. It’s actually a bit strange since I don’t recall having listened to similar music recently, as it’s generally not part of my core wheelhouse, at least nowadays. However, the British art pop rockers were on my radar screen for sometime during my teenage years in Germany when you couldn’t listen to the radio there without encountering I’m Not In Love and Dreadlock Holiday.
So I decided to listen to the above album and kind of liked it, even though I’d call tracks like Donna and Rubber Bullets “goof rock.” But they are brilliantly executed and undoubtedly catchy. I think Apple Music’s description perfectly captures this: “Above all else, 10cc valued fun. This band loved motion and color and humor. Even within the complexity of its arrangements and the elasticity of its vocals, the group radiates a giddiness rarely seen in rock music, especially during the cement-footed ’70s.”
After listening to 10cc’s debut album, I started sampling some of their other studio records, as well as a live album/DVD titled Clever Clogs. While doing this, I rediscovered a good number of their tunes and, voila, this triggered the idea to put together a playlist. But first some background on the band, which came into being in Stockport, England in 1972, when four musicians who had written and recorded songs together for a few years started to perform under that name: Graham Gouldman (bass, vocals guitar), Eric Stewart (guitar, keyboards, vocals), Kevin Godley (drums, vocals) and Lol Creme (guitar, keyboards, vocals).
By the time they became 10cc, the four artists had experienced some initial success. Gouldman had established himself as a hit songwriter with tunes like For Your Love, Bus Stop and No Milk Today he had penned for The Yardbirds, The Hollies and Herman’s Hermits, respectively. Godly and Creme had recorded some songs together and secured a contract with Marmalade Records. Stewart had scored two hits as a member of Wayne Fontana And The Mindbenders (later known simply as The Mindbenders) with The Game Of Love and A Groovy Kind Of Love.
In July 1968, Stewart became a partner in a recording studio in Stockport, which in October that year was moved to a bigger space and renamed Strawberry Studios. Gouldman, Godley and Creme also wound up at the studio, and by 1969, the four founding members of 10cc were working there together frequently. They wrote, performed (as session musicians) and produced a serious of singles, which were released under different names through a production partnership Gouldman had established with American bubblegum pop writers and producers Jerry Kasenetz and Jeff Katz of Super K Productions.
After the production partnership had ended, Gouldman worked as a staff songwriter for Super K Productions in New York, while Stewart, Godley and Creme continued outside production work at Strawberry Studios. Following Gouldman’s return to Stockport, they co-produced and played on the Neil Sedaka studio album Solitaire. The record’s success prompted the four musicians to start recording their own material as a band. An initial tune, Waterfall, was rejected by Apple Records, the label that had been founded by The Beatles in 1968. Success came with Donna, which the band presented to producer Jonathan King, who signed them to his label UK Records in July 1972. It was also King who came up with the name 10cc.
Donna was released in September 1972 and climbed all the way to no. 2 on the UK Official Singles Chart. While the follow-up single Johnny Don’t Do It indeed didn’t do it, that is match the success of Donna, the band’s third single Rubber Bullets became their first no. 1 hit in the U.K. and also performed well internationally. 10cc’s eponymous debut album appeared in July 1973. The band has since released 10 additional studio albums, three live records and multiple compilations. Starting with Godley’s and Creme’s departure in 1976, 10cc has had different line-ups and was disbanded from 1983 to 1991 and 1995 to 1999. In 1999, Gouldman revived the band with a new line-up that he continues to lead to the present day. It doesn’t include any of the other three co-founding members. Time to get to the playlist!
I’d like to kick things off with the above mentioned Rubber Bullets from 10cc’s eponymous debut album. Co-written by Godley, Creme and Gouldman, the tune is a satirical take of a prison riot one could picture in an old movie. The music is reminiscent of The Beach Boys. Songfacts quotes an excerpt from an interview Godley gave to Uncut: “We were big movie buffs in those days, me and Lol, so it was one of those kind of films… you know, with a prison riot, and there’s always a padre there, and a tough cop with a megaphone. It was caricaturing those movies.” The song created some controversy at the time, since the British Army was using rubber bullets to quell riots in Northern Ireland. As a result, some radio stations refused to play it.
The Wall Street Shuffle, one of the best known 10cc songs, appeared on the band’s sophomore album Sheet Music, which was released in May 1974. Featuring one of the most catchy rock guitar riffs of the ’70s, the tune was co-written by Stewart and Gouldman and became the best-performing of the album’s three singles. The lyrics were inspired by the hefty fall of the British pound against other currencies at the time.
In May 1975, 10cc released I’m Not In Love, the second single from their third studio album The Original Soundtrack, which had come out in March that year. Co-written by Stewart and Gouldman, the ballad became the band’s second no. 1 single in the U.K. and their breakthrough hit worldwide. Among others, it also topped the charts in Canada and Ireland and peaked at no. 2 on the U.S. Billboard Hot 100. One of the song’s distinct features are the lush backing harmonies, which according to Songfacts encompass some 256 dubs of the band’s vocals. Largely fueled by the tune, the album was a major commercial success for 10cc.
Arts For Arts Sake was the lead single from 10cc’s fourth studio record How Dare You!, released in November 1975, two months prior to the album – the last featuring the band’s original line-up. The song was written by Stewart and Gouldman. According to Songfacts, the title referred to the values of the music business and was inspired by Gouldman’s father who used to say, “Boys, art for art’s sake. Money for God’s sake, okay!”
Following the release of How Dare You!, Godley and Creme left 10cc to form the duo Godley & Creme. Stewart and Gouldman decided to keep the band going and brought in Paul Burgess (drums, percussion). They recorded 10cc’s fifth studio album Deceptive Bends and released The Things We Do For Love as its lead single in December 1976. Co-written by Stewart and Gouldman, the catchy tune became another hit, reaching no. 1 in Canada, No. 2 in Ireland, No. 5 in the U.S. and no. 6 in the U.K.
By the time of their sixth studio album Bloody Tourists from September 1978, 10cc had become a six-piece band. The new members included Rick Fenn (guitar, backing vocals, saxophone, keyboards), Stuart Tosh (drums, percussion, backing vocals) and Duncan Mackay (keyboards, violin, percussion, backing vocals). The album’s lead single was Dreadlock Holiday, another Stewart-Gouldman co-write that appeared in July that year. It became the band’s last major hit, topping the charts in the U.K. and several other countries and pushing the album to no. 3 on the U.K. albums chart. According to Songfacts, the lyrics are inspired by actual events that happened to Stewart and Justin Hayward of The Moody Blues during a vacation in Barbados.
One-Two-Five is from 10cc’s seventh studio album Look Hear?, released in March 1980, and became the record’s lead single. It was co-written by Stewart and Gouldman. The album was significantly less successful than its predecessors, reaching no. 35 in the U.K. and no. 180 in the U.S.
In November 1981, 10cc released their eighth studio album Ten Out Of 10 in the U.K. The U.S. version, which only shared four tracks with the U.K. edition and included six different songs, appeared in 1982. The album didn’t chart in any of the countries. Here’s Don’t Ask, which was penned by Gouldman and the opener of both versions.
…Meanwhile from May 1992 was the band’s 10th studio album and the first following its recess that had started in 1983. It brought together the four co-founding members one last time. It also featured many guest musicians, who among others included David Paich and Jeff Porcaro of Toto, Dr. John and Paul McCartney. Here is Don’t Break The Promises, a Stewart-Gouldman-McCartney co-write. Stewart had a previous working relationship with McCartney and had appeared on the ex-Beatle’s solo albums Tug Of War (1982), Pipes Of Peace (1983) and Press To Play (1986), as well as the soundtrack Give My Regards To Broad Street (1984).
The last song I’d like to call out is from 10cc’s most recent studio album to date, Mirror Mirror, which appeared in June 1995 and was their first not to be released on a major label. Like predecessor …Meanwhile, it failed to chart and led to Stewart’s departure from 10cc and their second disbanding. Here’s Yvonne’s The One, another co-write by Stewart and McCartney, which appeared on the record’s European version. There are also U.S. and Japanese editions.
In 1999, Gouldman put together the current line-up of 10cc, which in addition to him features Fenn (guitar, vocals), Burgess (drums), Mike Stevens (keyboards, vocals) and Iain Hornal (guitar, vocals). As recently as this April, 10cc was touring. Currently, Gouldman is taking a break from the band. Last December, he announced he had accepted an invitation by Ringo Starr to join his All Starr Band for a summer 2018 European tour. Ringo and his All Star Band including Gouldman will also perform 20 dates in the U.S. in September.
Sources: Wikipedia, Apple Music, Songfacts, Graham Gouldman website, Ringo Starr website, YouTube
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